Understanding SEO

Web Design And SEO For Contractors And Realtors.

People are going online to look for homes and to find realtors, and the trend is becoming more popular. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. This show there’s a lot of opportunities online and realtors should take advantage of the potential. This also applies to real estate agents.

Business people in real estate can take several steps to optimize their real estate websites. Target local keyword is vital in optimizing a real estate site. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The words should be made to appear throughout the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.

Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. writing blogs about those particular properties is one way to attract traffic. The blog should target a particular property’s address that buyers will be looking for in the search engine. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.

Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. The reason for this is that they are important on all sites and more so to real estate sites. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. Property testimonials need to be included in the video. Adding a video to a page increases the traffic of inbound link by three times according to research.

Having the website designed to work on mobile devices is the fourth aspect. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. The web design for the real estate business should have a responsive design to mobile devices.